HOW HARD CAN IT BE?

Once Hans Geelback Andersen attended a workshop discussing the use of search engine – and secondary – the use of search profiles. The product discussed was a diaper.

“There is no need to make a search profile on that! You just have to check where in the IPC-class diapers are placed, and that should be all” – was the general opinion among several of the attendees.  

Well, if it is that simple, there would be no Infoco Systemet. Diapers do belong to a certain IPC-class, - but what about the locking device? If it is Velcro, it is a new class, and if it is a snap lock another class! This basic knowledge is held by very few, even among those who work with patent applications on a daily basis

THAT IS WHY THE SEARCH PROFILE IS THE BIG SECRET.

Infoco is using search systems making it possible to divide the search profile into many head- and subgroups: Product, geographical and competitors.

It is important to keep the search profile updated. That is why Infoco gives its customers the possibility to get the profile checked and get it adjusted – without creating new costs for the customer.

A STANDARD PROFILE IS NOT THE SOLUTION!

It is possible to have news surveillance made in many places. Some offer searches, which are standardized to a special trade. That is not good enough!

Infoco matches the search profile to each company, in some companies to a specific project – and adjust, when necessary. It creates confidence to the information that is being delivered!

INACCURATE INFORMATION CREATE FALSE CONFIDENCE. 

Daily we learn from new contacts that they believe to get too much but still miss essential information. The reason of course, is the inaccurate way of searching and use of an outdatet search profile.